Of course – everyone has.
But have you heard of the writer who never marketed his work?
No – how could you?
Many people write books but unless they
make an effort to sell their work to an agent or publisher, it may suffer the
ignominy of dying a lonely death in their computer’s hard drive never having
left its motherboard’s apron strings.
How many potentially best-selling
novels have gone this way?
Marketing your novel is
not an easy task. It can be daunting, confusing and downright depressing but it is part of the long hard road every writer must take in order to see his/her
name on a book’s cover.
While self-publishing is readily available for both
e-books or paperbacks, there are still many writers striving
to follow the traditional route. The following information is for their
benefit. It’s basic info you can find anywhere but it’s surprising how many
authors fail to read and follow the fine print.
So, where to start?
You have completed your
manuscript. It has been edited and proofread and is ready to go out into the
world. Today, the
names of literary agents and book publishers on-line. Or you can subscribe to
various writers' marketplace books and journals with details specific to the country you
live in.
Not only will you find
lists of publishing houses and their imprints, but comprehensive details of
each publisher’s requirements. It is
important to note the specific type of book each publisher handles, e.g.
science fiction, scholarly works or crime. You can also find how many books that
company produces per year. For a small company printing only one or two books a
year, your work would have to be both brilliant and super specific to their
requirements to be accepted. But where a company produces fifty or sixty a year
then their acceptance will be much broader. You owe it to yourself to
give yourself the best chance.
So you are confident you
have something that is pretty good but you prefer a second opinion before jumping
in boots and all. This is where you can take advantage of a manuscript appraisal. Rather than being
seduced by a publishing house to use and pay for their appraisal service – which
comes with no guarantee of publication – it is probably better to secure the
services of an independent appraiser. They will provide helpful feedback about the quality of your work and
may also suggest the best publisher or agent to approach.
It is important to note that these days few publishing houses accept submission
directly from authors. Most only accept manuscripts recommended by a literary
agent.
Authors argue that
it is now as difficult to secure such services as to be signed by a publisher.
Again, do your homework. Not
all agents represent client’s manuscripts of all genres. Check their submission guidelines – do they want the
first chapter, three chapters or the first page and a synopsis only? Do they
want hard copies (printed) or will they accept electronic submissions.
There is no point sending a
parcel of 500 double-spaced, quality-printed A4 pages to a company that specifies,
send a short outline by e-mail with no
attachments.
If you are foolish enough
to send in your full manuscript, you are not only wasting your time and the
time of the publisher but also the printing and postal costs. And sadly your
work could end up going through the shredder. Let’s hope it was not the only copy of your manuscript. It has been known to happen. Then sit back and wait. The
response can take three months, six months or longer.
If you are successful in
securing an agent then you sit back and wait again while he/she trolls suitable publishers on
your behalf. Then wait for the offer of
contract to arrive in your in-box.
With genuine traditional
publishers you will pay nothing for your
book to be produced.
Be wary of publishers who insist you contribute (often thousands of
dollars) to the publication of your book. Don't get your finger burnt!
Once the contract is
signed, you will likely receive an advance payment on your royalties and,
hopefully, about nine to twelve months later you will have a copy of your published
book in your hand.
Good luck – it is not a
quick or easy journey.
The author’s personal journey
through the publishing minefield:
I completed my first
manuscript in 2004 and was lucky enough to secure the services of a London
agent. Knowing little about the industry, I signed the contract I was offered
not realizing the publisher only produced small numbers of hardcover books suitable
for the British Library. The company did not print paperbacks or distribute to
retail outlets, and at the time there were no electronic books.
Over a period of five years I had seen five novels published but had spent many hundreds of dollars trying to market my own work – with little success. No one wanted to buy expensive hardcover books from an unknown author.
By 2010, the doors to self-publishing
were beginning to open. It was a pathway fraught with many dangers such as vanity
publishers trying to seduce unsuspecting authors into parting with huge fees to
see their work in print. Taking note of the
warnings, I discovered how to publish my own books with a print of demand (POD)
publisher at no cost. From there, I moved into the world of Amazon’s Kindle
Direct Publishing and haven’t looked back.
At the start, like many aspiring
authors I had aimed for the traditional route, but it was not right for me. After ten years of authorship, I can recommend self-publishing,
which now provides me with a regular and modest income.
I suggest you follow your dream, but advise against wasting years reaching for the stars - aiming for the unattainable.